In the competitive world of recruitment, it’s important that you stand out as a great employer. The way to do this is by creating a targeted, specific, and well-resourced Employer Brand strategy. But what exactly is an Employer Brand, and how can you develop an effective one that best represents your company? An Employer Brand is the set of qualities, attributes, and characteristics that prospective employees identify with your organization as a potential place of employment. It’s also known as a ‘brand identity’ or ‘employer identity’. An effective employer brand will help you attract the best possible candidates for new roles when they become available.In this blog post we will be discussing the four components of a successful employer brand
Defining your brand’s purpose and mission
The first step in the Employer Brand process is to define your brand’s purpose and mission. This will help you determine the main message that your Employer Brand will communicate. The purpose of your Employer Brand will also help you to consider what type of employees you’re trying to attract. For example, if your brand’s purpose is to “hire employees with a passion for engineering,” then you would want to make sure that employees with other interests are not applying. Similarly, a mission statement will help employees understand what your organization is all about, and how each person fits into the greater whole. Most brands have a mission statement that describes what they believe in, what they hope to achieve, and what their goals are. Your Employer Brand mission statement should do the same thing.
Developing a Talent Brand Strategy
The next step in the Employer Brand process is to develop a Talent Brand Strategy. A Talent Brand Strategy is the plan that you follow to ensure that your brand is properly resourced, and that employees are able to communicate it effectively. In order to create an effective Employer Brand strategy, you’ll need to consider what your organization’s Employer Brand look and feel is. Employer Branding is often visual, which means that you’ll want to consider what your Employer Brand assets will be. You’ll also need to consider how your Employer Brand will be communicated through storytelling and messaging. A great way to do this is to create an Employer Brand Strategy Statement. It’s important that your strategy is specific and targeted. It should also be measurable so that you can track its effectiveness over time.
Crafting an employer branding message
The next step in the Employer Brand process is to craft an employer branding message. Crafting an employer branding message is similar to writing a sales pitch. Your sales pitch will help you to convince potential candidates that your company is the best place for them to work. It’s important that your messaging aligns with your talent brand strategy, and that it is targeted toward the specific type of candidate that you’re trying to attract. There are a couple of different ways to go about crafting an employer branding message. Many organizations start with a SWOT analysis. A SWOT analysis will help you to identify your organization’s strengths, weaknesses, opportunities, and threats. After you’ve identified these factors, you can then turn them into employer branding messages.
Building out your Employer Brand assets
The next step in the Employer Brand process is to build out your Employer Brand assets. An Employer Brand asset is anything that helps your organization communicate its Employer Brand. Building out your Employer Brand assets will help you to communicate your Employer Brand more effectively, and create an employer brand that resonates with potential candidates. Here are a few examples of Employer Brand assets: – Your employer branding message – Your Employer Brand logo – Your company’s social media channels – Your company’s website – Employee testimonials – Employer Brand videos – Company surveys
By the way: Don’t forget about recruiting ads!
Employers often forget about the importance of recruiting ads when developing their Employer Brand. Recruiting ads are the paid advertisements that you will run on various job boards. They’re a great way to extend the reach of your Employer Brand and drive prospective applicants to your career page. Employer branding campaigns are important, but they don’t reach everyone who is looking for a job. That’s where recruiting ads come in. Recruiting ads are a great way to put your brand in front of the people who need to see it.
Conclusion
Building an effective Employer Brand is a critical component of your company’s larger employee recruitment strategy. An Employer Brand is the set of qualities, attributes, and characteristics that prospective employees identify with your organization as a potential place of employment. It’s also known as a ‘brand identity’ or ‘employer identity’. Building an effective Employer Brand requires an investment in time, energy, and resources. An Employer Brand, however, will help you to attract the best possible candidates for new roles when they become available.
By using Zealys’ HR systems designed for SMEs in Singapore, you can make your HR processes more efficient, engage your employees more and improve your employer’s branding. If you are interested in learning more, contact us at [email protected].
